Ballet in the Mainstream

Social Media Reacts to Misty Copeland’s Promotion To Principal at ABT

Posted by on 07.01.2015

Social Media Reacts to Misty Copeland’s Promotion To Principal at ABT

As you probably already know, yesterday American Ballet Theatre announced promotions for their upcoming season and with it came news that Misty Copeland will be ABT’s first African American Principal Dancer.  (Congrats Misty!) Normally news of promotions is huge in the ballet community, but this promotion was different.  Social Media was a buzz yesterday.  Have a look at the news by the numbers: __________________________________________ On June 30th, 2015, “Misty Copeland” was tweeted about over 25,000 times and the term ballet was found in over 27,000 tweets.  (Data courtesy of topsy.com.) In terms of Social Media, it’s not just the...

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Free People’s “Ballet” Campaign

Posted by on 05.19.2014

Free People’s “Ballet” Campaign

As many of you in the dance community have probably seen, the clothing company, Free People, has developed a ballet line.  But instead of considering the clothes, all we have been able to focus on for the last week are the photos and the videos published to promote the new line. The photos obviously indicate that the models had little to no ballet training, which is enough to upset professional dancers on it’s own.  Why would they choose to not use dancers when they likely had a large budget and could have done whenever they want?  As I monitored the social media response to these photos, my personal reaction was that there are a lot of similar ballet photos...

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‘Breaking Pointe’ Brings Something New to the Table in Episode Two: Reality

Posted by on 08.04.2013

‘Breaking Pointe’ Brings Something New to the Table in Episode Two: Reality

After a disappointing season 2 premier of Breaking Pointe, the show redeemed itself quite a bit in episode two.  Yes we did look into some company relationships at the beginning and end of the episode, but the true focus this week was on rehearsals for Cinderella. About five minutes in, we hear Beckanne Sisk telling us how their day begins: “with a group class” before rehearsals.  We are treated to extensive class footage with Ballet West’s Director Adam Sklute giving corrections and encouraging his dancers.  This is a wonderful look into the way professional ballet dancers’ begin their day. And it is in fact, reality. Ian and Zac reveal the...

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‘Breaking Pointe’ Transitions into the American Definition of Reality Television

Posted by on 07.28.2013

‘Breaking Pointe’ Transitions into the American Definition of Reality Television

Breaking Pointe returned last week for it’s second season, full of drama and new faces. Last year ballet fans across the internet expressed their desire for more rehearsal and performance segments in each episode, a desire that is seeming more and more far fetched. Now that the show has established some sort of notoriety, it seems that producers are feeling confident enough to make Breaking Pointe into the kind of reality show America has grown to expect. Now, Breaking Pointe really has all the facets of a true reality show: the drama queen, the villain, defined hierarchy, and serious injuries. With all these new elements, viewership is destined to grow. I...

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A Sneak Peek Into Season Two of The CW’s ‘Breaking Pointe’ with Allison DeBona

Posted by on 07.15.2013

A Sneak Peek Into Season Two of The CW’s ‘Breaking Pointe’ with Allison DeBona

Hey ballet fans, it’s back! The CW’s breakout hit docu-series, “Breaking Pointe” returns for a second season on Monday, July 22nd at 9/8c.  The show’s premier season reached out to new audiences last summer by following dancers in Salt Lake City’s Ballet West through the drama of contract renewals, exhausting rehearsals, injuries, and finally performances, giving CW viewers a unique look into the world of professional ballet.  Last season we met Principal Christiana Bennett, Soloist Ronnie Underwood and Demi-Soloists Allison DeBona, Rex Tilton and Beckanne Sisk. This season the show adds new dancers to the roster of featured artists...

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Reaching Out to New Audiences With A Flash Mob

Posted by on 10.15.2012

Reaching Out to New Audiences With A Flash Mob

On Saturday night, Miami City Ballet dancers performed our very first “Random Act of Culture” in the style of a flash mob, during one of Miami’s most popular monthly art events: Wynwood Arts Walk.  On the second Saturday of every month, hundreds of young, hip Miamians head towards the increasingly popular Wynwood Arts District to roam around art galleries, eat from gourmet food trucks, and sip on cocktails.  This week, Miami City Ballet decided to reach out to these young people by performing the first movement from Paul Taylor’s Piazzolla Caldera randomly in the middle of the Wynwood Walls.  This was the...

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