Social Media Reacts to Misty Copeland’s Promotion To Principal at ABT

Posted by on 07.01.2015

As you probably already know, yesterday American Ballet Theatre announced promotions for their upcoming season and with it came news that Misty Copeland will be ABT’s first African American Principal Dancer.  (Congrats Misty!) Normally news of promotions is huge in the ballet community, but this promotion was different.  Social Media was a buzz yesterday.  Have a look at the news by the numbers:


On June 30th, 2015, “Misty Copeland” was tweeted about over 25,000 times and the term ballet was found in over 27,000 tweets.  (Data courtesy of

Misty Copeland, ballet, American Ballet Theater, Misty Copeland Twitter, Misty Copeland Promotion

In terms of Social Media, it’s not just the quantity of tweets, it’s the quantity of people reached.  For example, below you will find 4 tweets sent out by major news outlets: The New York Times, CNN, NPR, and Vanity Fair.  These four organizations have a combined following of 41 million people.

Hillary Clinton, Oprah, Alicia Keys, and others were quick to offer the ballerina their well wishes.  Those three women have over 54 million followers combined.

Almost 95 million people were reached through only 7 of yesterday’s 25,000 tweets.

Yesterday was a huge day for Misty Copeland, but it was just as big for the ballet community as a whole.  Chances are if you have a social media account, you saw at least one tweet about ballet yesterday, and that is a win for all of us.  Having a face out there representing ballet in the mainstream is simply wonderful for the art form.


BONUS! Scroll down for amazing footage from Julie Kent’s Instagram of Misty’s reaction to her promotion. Click on image to start the video.


Leave a Reply

Your email address will not be published.

Pin It on Pinterest

Share This